E-commerce can not be the only physical store can not disappear!
A few years ago it was predicted that within a decade, online shop will exceed the sales of physical stores, and even gradually replace the physical store. It used to be a fantasy, but judging from the development of e-commerce today, there is some truth to this remark. Of course, whether it can be replaced or not is still unknown. Because, the worst era is the best time, opportunities are always most likely to appear at this time!
The impact of e-commerce to physical shop operators panic, this is an inevitable reality. Under the impact of the e-commerce tide, many commercial shops across the country have ushered in a tide of closures. Can you survive this war-free war? In this competitive long run, if the e-commerce company wins another kilometer, then , The turning point of the store is in this one kilometer!
Want to know how the store should reverse the universe? We must know that the core values â€‹â€‹of traditional shops are: information flow, logistics, capital flow. Now these three values â€‹â€‹are gone.
Information flow, that is, shops can help manufacturers find customers, but also help consumers find manufacturers. In the past, no shop producer and consumer could not find each other. In the Internet age, the most important service of this shop has been seriously devalued, consumers do not even need to go to shops, you can get rich product information through the Internet, what products can be easily found, from the price to various parameter specifications and even Comments from users of this product.
Look at the value of the store's logistics, cash flow value, before consumers can buy a product because shops with the funds in advance to the manufacturers of products stored in shops, and now online shopping era, manufacturers and consumers skip all aspects of direct payment, Direct delivery, no shops to provide logistics, capital flow support, the earth still turn.
In this view, the traditional value of shops have died!
So where is the outlet of the store? The way out is to reshape the value of the physical store. Our store do not be afraid of the Internet, but take the initiative to embrace the Internet, which is what we call the O2O model. O2O Online To Offline refers to the line of business opportunities combined with the Internet, e-commerce and physical stores must be integrated, and physical stores, will become more experience shop, a brand of soul carrier. Qian Yi Mall offline experience museum is set up to better offline physical stores and online shopping together. http://
Have you ever wondered what the electricity supplier can not achieve? Is the experiential service, which is the feeling and feeling of the consumers that the electricity supplier can not do it. To this end, we must strengthen the service system, accurate positioning, identify the target customers, shop-driven marketing, to realize the value of the real estate reshape, and only this physical store to rejuvenate the world, to seize this golden opportunity, E-commerce and traditional retail in the future may not be mutually exclusive, but to attract each other!
Thousand clothing store, with offline customer resources recommended as the basis, the constant development of the mall members, so offline and online resources together to better achieve the physical experience of the store to upgrade, while driving the shopping mall website Convenient, uniform price online and offline, members enjoy joining the dividends, please feel free to consult.
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