Vivid marketing of women's products
First of all, as a sales person who has been working for 4 years, I can tell you a little bit of experience in the sales industry: today's vivid and tomorrow's sales.
What is vivid? Vivid is to make your product from the "bunch of similar products" to jump out, so that your product "move." This is called vivid.
1, about the poster <br> Needless to say, the poster is one of the best ways to promote in the store. Let everyone know that there are new products listed (after all, not everyone knows when your product will have a new, there will be Promotions and other activities) Posted on posters, please try to choose the glass on both sides of the door of the store. Easy to high, not easy to low. Please post inside the glass, do not directly attached to the glass (the wind and rain is easy to fall off) This can be maintained for a longer period of time.
2, on the surface <br> Let us imagine that the same section of shelves, all products are the same, is not what product is you more easily found?
In fact, all products are found with the same probability, and how to make your product easier to find than other products.
That is to expand the surface.While other products only have a display surface, and our home album has 2 or 3 display surface, then, our products are passers-by chance of discovery is 2 times .3 times .Purchase probability Will also turn over author Rong Foshan Garments Co., Ltd. Rong Ting. Because many consumers are impulsive purchase.
Just like everyone visiting the supermarket, obviously only going to buy only 1,2 when they want to buy things, but when it comes out are full of a car, it is because you impulsive, that is, sales of "impulsive purchase."
3, on the display height <br> First, you enter a shop, not Yangnuo neck to stroll, will not be bent to find the most suitable for consumers to buy height is 1.5 meters high --- 1.2 meters high So, as long as we move our hands, we can put the products we want to recommend to exchange the seats with some obsolete products where the products are most easily found, and I think the effect will be more obvious.
4, on the multi-point display <br> Reason with the second point. Customers into a women's clothing shop, the majority of impulsive purchase, seldom purpose-oriented purchase of a particular piece of clothing. Let your latest most attractive clothes in the Each shelf are easy to find, imagine, the chances of buying clothes, is not it doubled again?
5, on the clothes clean <br> In fact, many salespeople, bosses are often ignored, not love to organize the shelves. Will be covered with dust over time, the store's hardware facilities. As we go to the mall to buy things for a reason, Zouba packaging belt, curling books, full of dusty drinks ... I think, cheaper, but also too lazy to buy. So, if we found a variety of stores Facilities and other places that affect the appearance of dusty, please wipe off in time.
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